Nine West using a Postano in their new store in Manhattan
Given the right tools and setup, social media can be an awesome way to engage your tribe at your live event. It can lower the distance between provider and customer, and help to drastically increase value co-creation. Imagine attendees sharing Instagram photos, tweeting at pre-defined hashtags… and you hosting this aggregation on your webpage or on Facebook… the possibilities are kinda inspiring when you have tools that make the execution flawless and beautiful. It’s really pretty cool when your users do a lot of the content creation for you! Postano recently posted a blog with examples of companies using their social media aggregation tool to great effect; check it out!