How can a brand successfully use social media to engage its audience? The question remains elusive to those marketers who are still stuck in the old ways of thinking; pushing the message out there, interrupting, fighting for the attention of their target audience. Using social networks to attract potential customers is what social media for business is all about. But this is easier said than done; social networks are about connection between people. How can a brand connect on a personal level? It seems that successful brand campaigns on social networks have to be creative and innovative, and they have to connect people. Brands that have been successful at this include Old Spice and Sharpie, as well as many other smaller, less well known businesses.
Here’s a great article with seven examples of successful and creative brand campaigns using social networks: 7 Creative and Successful Social Network Campaigns by Brands
What other brands have mounted successful social media campaigns?
Nine West using a Postano in their new store in Manhattan
Given the right tools and setup, social media can be an awesome way to engage your tribe at your live event. It can lower the distance between provider and customer, and help to drastically increase value co-creation. Imagine attendees sharing Instagram photos, tweeting at pre-defined hashtags… and you hosting this aggregation on your webpage or on Facebook… the possibilities are kinda inspiring when you have tools that make the execution flawless and beautiful. It’s really pretty cool when your users do a lot of the content creation for you! Postano recently posted a blog with examples of companies using their social media aggregation tool to great effect; check it out!
Don’t you love a good infographic? One that takes on a complex subject and boils it down to its essence? Check out these social media infographics I found at postano.com. Click on the pics to get a better view, and by all means, repin, retweet and just share… after all, this is SOCIAL MEDIA we’re talkin’ about here!
By the way, I made this on storify.com, so feel free to join me over there! Till next time…