Instagram Terms of Service Controversy Causes Mass Exodus! [Infographic]

Did you ever wonder why Facebook would buy Instagram for $1 billion when it had no revenue? I think we have an answer now; the huge user base represents fantastic advertising potential (provided users don’t leave en masse!) In reality, anyone who understands business knows that business needs cash flow. If you aren’t paying for a product then you are the product. Here’s an infographic that describes the recent backlash against Instagram and ends with my theory on why the company put such controversial language in their terms of service (which they then retracted).

Instagram Backlash Infographic
From Heather Pinson’s blog “HeatherPins!”

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<img src="https://heatherpins.files.wordpress.com/2013/01/instagramdead1.png?w=870" alt="Instagram Backlash Infographic"></br><a href="https://heatherpins.wordpress.com/2013/01/02/terms-of-service-controversy-causes-instagram-backlash-infographic/">From Heather Pinson's blog "HeatherPins!"</a>

By the way, if you manage an online business there is a way to turbocharge your social media promotions by aggregating all of your social media and displaying it on your own website; this solution is called Postano! Check it out! There’s even a free trial! (The product is the product in this case… you are the customer.)

Tools to Add Instagram Feeds to Your Website

  1. Postano

    Postano is by far the most elegant application that I’ve seen for adding Instagram to a website, but it does so much more! You can also aggregate the feeds from all of your social channels and display them in one, elegant iframe… you can even embed it on your Facebook fanpage! There is a free trial so you can try it out, and the pricing starts at $10 per month.

  2. Embedagram

    Embedagram allows users of Instagram to embed their most recent photos on their websites, weblogs and anywhere else an HTML <iframe> is embeddable. It’s a much more simple solution than Postano, but it may be enough to suit your needs.

  3. Simply Instagram

    Simply Instagram is a WordPress.org plug-in, so if you aren’t on that platform then this isn’t for you. Again, not nearly as robust as Postano, but it gives you several options for how to display Instagram photos and looks good.

  4. Webstagram

    Webstagram is mainly an app for viewing Instagram on the net, but they have a widget that you can put on your webpage that displays your latest photos in the sidebar. There are also video instructions for tumblr, WordPress.com and Blogger/Blogspot so it’s especially worth a look if you’re on one of those platforms.

  5. To be honest, I was surprised by the lack of options for embedding Instagram on a webpage. Is there something I missed? If so, please let me know in the comments and I will be happy to add them if they fit the bill. Happy Instagraming!

Creative Social Network Campaigns by Brands

How can a brand successfully use social media to engage its audience? The question remains elusive to those marketers who are still stuck in the old ways of thinking; pushing the message out there, interrupting, fighting for the attention of their target audience. Using social networks to attract potential customers is what social media for business is all about. But this is easier said than done; social networks are about connection between people. How can a brand connect on a personal level? It seems that successful brand campaigns on social networks have to be creative and innovative, and they have to connect people. Brands that have been successful at this include Old Spice and Sharpie, as well as many other smaller, less well known businesses.

The Old Spice Guy

Here’s a great article with seven examples of successful and creative brand campaigns using social networks: 7 Creative and Successful Social Network Campaigns by Brands

What other brands have mounted successful social media campaigns?

Examples of how companies use live Twitter and Instagram feeds for events

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Nine West using a Postano in their new store in Manhattan

Given the right tools and setup, social media can be an awesome way to engage your tribe at your live event. It can lower the distance between provider and customer, and help to drastically increase value co-creation. Imagine attendees sharing Instagram photos, tweeting at pre-defined hashtags… and you hosting this aggregation on your webpage or on Facebook… the possibilities are kinda inspiring when you have tools that make the execution flawless and beautiful. It’s really pretty cool when your users do a lot of the content creation for you! Postano recently posted a blog with examples of companies using their social media aggregation tool to great effect; check it out!

Live Twitter and Instagram Feeds for Events

12 Brands to Follow on Instagram

Red Bull Instagram photo

For a more in depth look at how these brands are “doing it right” on Instagam, go here! \/ \/ 12 Brands to Follow on Instagram Unless you’ve been living under a rock for the past year, you are probably … Continue reading